Client
Samsung
Partnership
KHC has been a trusted partner to Samsung Nordic since 2017. Our scope covers everything from creative marketing campaigns across the Nordic markets to communications strategies, localizing global launch campaigns, product launch events, and content production at scale optimized by automation and AI.
01
Seoul Searching
What happens when you fly one of Sweden’s most beloved artists across the world and capture the entire experience on camera?
Challenge
While Samsung has high brand awareness among Gen Z, it wanted to boost brand preference within that target audience. The challenge was to reach younger consumers in a relevant context, engaging them with Samsung in unexpected and interesting ways to increase the likelihood of choosing a Samsung mobile phone for their next purchase. We also knew that Gen Z are heavy consumers of long-format content and are willing to spend time with brands if the content is entertaining enough.
Delivery
Creative insights
Brand assets
Campaign executions
Creative communications strategy
Approach
We invited one of Sweden's brightest stars, Benjamin Ingrosso, to Samsung's home, Seoul – a global hotspot for unique food, music, and culture. For a few days, Benjamin explored the city's art, music, and food scene, drawing inspiration for his own creativity, all with the help of Samsung products. The campaign was launched as a YouTube series on Benjamin's channel.
Strategy
Ironically, people were struggling to remember the Scandinavian credit card re:member. Traditionally, this category has focused on the lifestyle associated with the old glamour days of credit cards. But consumer mindsets have shifted. We don't need to tell people how, why, or when to use a credit card. We just need to make them like us and remember us in a way that stands out.
Concept
We created a series of repetitive films designed to convey one very simple message: It’s a credit card. Our strategy increased memorability by associating re:member with emotions and situations far removed from typical lifestyle messaging. The tagline was used to boost recall and differentiation. We also revitalized credit card awareness with the message 're:member. It’s a credit card,' using engaging repetition and strategic visuals.
Delivery
Creative insights
Creative communications strategy
Campaign executions
Brand assets
Result
Completion rate
Of 8-minute-long commercial
36%
Unique users
Uplift in CTR
Among the target audience
33%
2.5M
Paid media campaign on YouTube
02
Galaxy Z Flip6 Launch
Flipping the script: launching the Galaxy Z Flip6 and Galaxy Z Fold6 in the Nordics.
Challenge
Every new phone launch is a milestone for Samsung. In the summer of 2024, Samsung launched its highly anticipated Galaxy Z Flip6 phone, showcasing the company’s continued innovation and growing impact. The Galaxy Z Flip6 demonstrates that the world is ready for foldable screens, now enhanced with buzzworthy new AI functionality. KHC was responsible for bringing the global launch campaign to market, collaborating with Samsung and its retail partners to ensure maximum impact across the Nordic markets.
Delivery
Creative strategy
Brand assets
Creative concept
Approach
Whenever Samsung launches a new phone, the strategy is clear – it’s all about impact. Major (D)OOH placements, TV, and digital media channel takeovers make it an unmissable event. With a strong product focus and targeted media approach, the launch creates significant buzz.

To add local flavor and relevance, we teamed up once again with Samsung brand ambassador Benjamin Ingrosso for the Swedish market. In Norway, we launched a new partnership with football player Oscar Bobb in a full 360 campaign, promoting the Galaxy Z Flip6 and positioning Bobb as “the next big thing,” aligning with Samsung’s global campaign message.
Strategy
Ironically, people were struggling to remember the Scandinavian credit card re:member. Traditionally, this category has focused on the lifestyle associated with the old glamour days of credit cards. But consumer mindsets have shifted. We don't need to tell people how, why, or when to use a credit card. We just need to make them like us and remember us in a way that stands out.
Concept
We created a series of repetitive films designed to convey one very simple message: It’s a credit card. Our strategy increased memorability by associating re:member with emotions and situations far removed from typical lifestyle messaging. The tagline was used to boost recall and differentiation. We also revitalized credit card awareness with the message 're:member. It’s a credit card,' using engaging repetition and strategic visuals.
Delivery
Creative strategy
Creative content
Brand assets